Digital Marketing

Tools we are familiar with:

Why Digital Marketing ?

The key reason behind the popularity of digital marketing is its low cost. It used to be quite expensive to promote a product through traditional media. A brand may now reach more people with less than a fraction of the amount spent on traditional media thanks to digital marketing. That is the power of digital marketing. Furthermore, the distinction between a human and an anonymous person is becoming increasingly blurred with each passing day. Client acquisition is the primary goal of internet marketing, followed by customer retention and brand recognition. In 2016, the most popular digital marketing strategy was social media marketing, which was followed by email marketing and search engine marketing.

Our expertise in Digital Strategies:

Website and Content Strategy

A website is ultimately a brand's portal to its customers. Users may now easily search for any brand, product, or service they are interested in with only a few clicks thanks to the internet. A website also serves as the brand's first point of contact with its visitors. 70% of internet marketing is simple and successful when you have a website. A website presence is a necessity for businesses because it is an efficient way to express a company's vision, mission, goals, and objectives, among other things. Best digital marketing companies make sure to target brand goals for the benefits of customers.

The typical website architecture consists of 5–7 pages. Home, About, Product/Services, Gallery/Portfolio, and Contact are typical pages in a general framework. Websites also serve as a massive content distribution tool. Bloggers are used by marketers, entrepreneurs, top website development businesses, and search engine optimization organizations to promote their products and services. The pillars of Website architectures are UI and UX. It is critical for brands to have a consistent UI and UX strategy in order to engage with their users and encourage them to spend more time on the website and make a purchase. In future posts, we'll go into UI and UX in greater depth. In general, websites serve as the first stage in a brand's digital journey.

Email Marketing

Each and every email sent or received falls under the umbrella of email marketing. Emails are commonly used to promote a business or service, solicit business, provide advertisements, and solicit participation. Email marketing accounts for 56 percent of all digital marketing activity carried out by businesses in India. The disadvantage is that many emails go unnoticed or are designated as spam even today. As a result, being a trustworthy source is critical if you want to reap the benefits of email marketing.

This can be accomplished over time by establishing trust, sending personalized emails to each customer, offering deals and discounts, and raising brand recognition. The best email marketing businesses understand that email marketing is a powerful tool for attracting new consumers and keeping existing ones. In comparison to print or television, best email marketing services give marketers a platform to experiment with content, images, creatives, and multimedia assets at a much cheaper cost. Marketers can also use it to determine effective ROI for a single email sent.

Search Engine Optimization

SEO is a method that allows businesses to boost their website's visibility, traffic, and brand awareness on search engines. The outcomes are frequently referred to as 100% organic/unpaid. In layman's terms, SEO is studying consumers' search engine behavior and exploiting it for the benefit of brands. When interacting with search engines, SEO focuses on components such as image search, video search, and content search, among others. SEO also uses search engines to target industry-specific keywords, as well as exact specific phrases and search engines that consumers prefer. Brands and adwords management organizations invest a lot of time improving their websites for better search results in order to make SEO work.

Social Media Marketing

Without a doubt, the most widely used instrument on the internet platform is social media marketing. Almost all brands in India today have a presence on at least one social media site, such as Facebook, Twitter, YouTube, Instagram, Snapchat, LinkedIn, Google +, or even WhatsApp, to mention a few. Social media updates were determined to be the most performing digital marketing tactic in a survey done by Octane Research. It was responsible for 40% of all marketing instruments.

The benefits of including social media and social media marketing services in a digital marketing strategy include increased brand awareness, increased engagement, increased traffic on landing pages/websites, generated leads, developed fan following, and improved search results, all of which lead to increased sales. Increased commercial partnerships/alliances are also aided by social updating. Although all of the aforementioned measures produce excellent outcomes in terms of social updates, they are also incredibly cost effective in terms of return on investment. As a result, marketers and search marketing firms can no longer afford to leave social content banks out of their digital marketing plans.

Pay Per Click - Search Advertising

As the name implies, search advertising is a means of placing online advertisements through search engine channels such as Google, Yahoo, and Bing. Brands can opt to advertise on search portals or other content publishing websites in the search engines' network via search advertising. The majority of search advertising is based on 'Keywords.' The most popular and accurate keywords users seek on the portal are tracked by search engine portals. When a marketer is looking for keyword groupings and placement ideas, the search engines assist them in selecting the most popular terms for optimum brand exposure.

Users typically compare products/services on a search engine before making a purchasing choice in order to get a better bargain. Google adwords marketing agency ensures that search engines are a valuable tool for marketers since search engines provide tailored target groups depending on the consumers' searches. Display ads, text-based advertising, and remarketing are all types of search engine marketing. Text-based adverts are the most straightforward because they primarily consist of text.

The product name, website URL, product attributes, and a Call to Action are all included (CTA). Display advertising, on the other hand, combines rich text, imaginative imagery, and a lot of room for animations. Display advertising is available in a variety of sizes and animation styles. To mention a few, banner advertisements, pop-up ads, expando, flash animation, page tear, in-banner streaming, roll over, and Shoshkele are all common ad types.The product name, website URL, product attributes, and a Call to Action are all included (CTA). Display advertising, on the other hand, combines rich text, imaginative imagery, and a lot of room for animations. Display advertising is available in a variety of sizes and animation styles. To mention a few, banner advertisements, pop-up ads, expando, flash animation, page tear, in-banner streaming, roll over, and Shoshkele are all common ad types.

Why Choose Bigapps ?

Bigapps has a proven track record of successfully providing/supplementing remote development with startups as well as Fortune 500s. Our teams have hugely contributed to efficiency, turnaround speed, and upskill requirements and saved multi-million dollars for many of our clients.
We also are a one-stop-shop for all your Digital marketing needs, be it SEO, Social Media Marketing, Branding and Strategy, Multilingual marketing, or Online reputation management, We help your business reach its optimum potential across all digital domains.

• Client-centric model with dedicated teams.
• Access to quality resources and skill sets.
• Complete flexibility to scale up or down.
• Full control over project development.
• Cost optimization and progress visibility.